A recent article claims that the best day for buyers to look for new listings is Thursday, because that’s when the majority of sellers supposedly put their homes on the market.
Sure, Thursday is a solid choice. But savvy, motivated buyers aren’t waiting around for a single golden day of the week; they’re refreshing their search feeds constantly, ready to pounce on a new listing the day it hits the market. So no matter what day of the week you list, the serious buyers are probably going to find out about it and schedule an appointment to see it ASAP.
But let’s take it a step further… It’s not a bad strategy for weeding out buyers you might not want to deal with!
Here’s a tongue-in-cheek look at why every other day of the week might be the perfect listing day to dodge flaky, distracted, or unserious buyers and attract the real contenders:
1) Monday: Buh-Bye Buyers Who Can’t Handle a Tough Day
You’re testing buyers right out of the gate. The first day of the week can be a doozy for many people, but anyone serious about buying a home will shake off the Monday blues and jump on a fresh listing. The ones who wait? They’re probably too overwhelmed with their inbox to deal with additional deadlines anyway. If they can’t cope with Mondays, they’re not going to be thrilled with all of the paperwork their mortgage lender is going to be hounding them for throughout the process!
2) Tuesday: Ta-Ta Taco Enthusiasts
Taco Tuesday has made the second day of the week a quasi-holiday for many people. By listing today, you automatically filter out buyers who prioritize discounted tacos and tequila over their future home. If they can use a day of the week as an excuse to party, they’re bound to be filled with excuses for not getting to the closing table on time.
3) Wednesday: The “Hump Day” Test
A Wednesday listing weeds out buyers who see midweek as a victory in itself—because if getting to “hump day” is an accomplishment, it’s probably a sign they’ll be ready to throw the towel in when the going gets tough. These are the buyers most likely to whisper “maybe this just isn’t meant to be” at the first sign of trouble. And let’s be honest—if they can’t push through a little midweek fatigue, they definitely don’t have the stamina to make it through escrow.
4) Friday: The “Too Tired or Too Tipsy” Test
By Friday, many people are either completely fried and ready to collapse into their couch with a pile of takeout, or itching to clock out and hit the town like they just escaped from a corporate prison. Either way, they’re not house hunting. Listing on Friday ensures you dodge the buyers who can’t be bothered to peel themselves off the sofa or the ones who won’t legally be allowed to sign a purchase contract for your house after three margaritas. The ones who do show up? Those are the buyers who mean business.
5) Saturday: Make ‘Em Choose Between Mowing and Moving
It’s a reality that Saturdays are the day to tackle a to-do list a mile long. But if they’re too busy running errands, tackling house projects, or mowing their own lawn to make time for a showing, they’re never going to be mowing yours. A Saturday listing forces them to decide—are they really in the market for a new home, or just killing time between Costco runs and soccer practice?
6) Sunday: See if They Come Sooner… or “Latte”
If you list on a Sunday, pay attention to the time they come! By the time Sunday rolls around, the serious buyers are out seeing the homes they like for the second, maybe even third time, and are probably getting ready to write up an offer. They’ll want to see your house before the traditional open house hours in the afternoon. But the less serious buyers will wait and stroll into the open house—probably five minutes before it’s supposed to end—with a fancy latte in hand.
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